À propos de nous
Unilabs est l'une des principales entreprises de diagnostic en Europe et propose aux patients, sur quatre continents, une offre complète de services de laboratoire, de pathologie et d'imagerie. En tant que leader du numérique couvrant l'ensemble du domaine du diagnostic, les plus de 13'000 collaborateurs d'Unilabs dans le monde sauvent des vies chaque jour. Unilabs investit massivement dans la technologie, l'équipement et le personnel et utilise les technologies numériques de pointe dans ses laboratoires et instituts d'imagerie pour améliorer la vie de près de 100 millions de personnes chaque année.
Vos responsabilités
As our Marketing Specialist, you will play a pivotal role in shaping and executing marketing initiatives that resonate with healthcare professionals and patients across Switzerland. You’ll lead the development of integrated campaigns, create compelling content, and drive digital engagement—helping to strengthen Unilabs’ brand presence and support business growth in a highly regulated, multilingual environment.
- Integrated Campaign Management
Design, execute, and optimize multi-channel marketing campaigns targeting prescribers (GPs and specialists). Own the full campaign lifecycle—from strategy to performance analysis.
- Content Creation & Compliance
Develop medically accurate, engaging marketing materials (brochures, flyers, digital assets, presentations, sales tools) that are compliant with Swiss healthcare advertising regulations.
- Patient-Oriented Communication
Support the creation of clear, accessible, and informative content tailored to patients, ensuring alignment with Unilabs’ quality and ethical standards.
- Digital Marketing & Lead Generation
Manage and enhance our digital presence through SEO/SEM, email marketing, website content, and social media. Drive qualified lead generation and brand visibility.
- Market Intelligence
Monitor industry trends, competitor activity, and campaign performance. Translate insights into actionable strategies that support commercial and medical objectives.
- Project & Stakeholder Coordination
Lead marketing projects independently, collaborating closely with Sales, Medical Affairs, Operations, and external agencies to ensure timely, high-quality execution.
- Event Support
Partner with our Event Coordinator to promote Unilabs’ presence at medical congresses, industry events, and internal meetings.
- Overview & Support for Blood Collection Centers
Provide branding and marketing support to blood collection centers across Switzerland, ensuring a consistent and professional customer experience. Collaborate closely with nurse teams to enhance communication and operational alignment, while proactively collecting and integrating patient feedback to continuously improve our services.
Compétences requises
- Proven experience (3+ years) in marketing, ideally within the healthcare, life sciences, or pharmaceutical industry in Switzerland
- Bachelor’s degree in Marketing, Communications, or a related field
- Strong track record in developing and executing strategic marketing campaigns across traditional and digital channels
- Proficiency in MS Office; experience with CRM systems (e.g., Salesforce) and digital tools (e.g., Google Analytics, marketing automation platforms) is a strong plus
- Professional level fluency in at least two of the following languages: French (C1), English, and German
- Strong internal service orientation, problem-solving skills, and a pragmatic, hands-on approach
- Ability to manage multiple priorities in a fast-paced environment with a high degree of personal responsibility
- Excellent analytical abilities, with a talent for interpreting data and deriving actionable insights to inform marketing strategy
Nous offrons
- Un environnement de travail passionnant et dynamique, avec une dimension internationale
- La possibilité de prendre des responsabilités et de développer votre potentiel
- Une atmosphère de travail positive dans un cadre collaboratif et une culture d'entreprise pronant le respect et la reconnaissance
- Des avantages sociaux attractifs, ainsi qu'une semaine de travail de 40 heures et 5 semaines de vacances par année
- Un forfait annuel pour vos analyses personnelles et tarifs spéciaux pour les actes de radiologie effectués au sein du Groupe Unilabs
Coordonnées
M. Laurent Krenzi